Tuesday, August 23, 2005
Don't drink the Kool-Aid
Some people market products. Others market skills. The people who most amaze me though are those who make a living marketing themselves. The motivational speaker is the first guy that comes to mind, but really several types fall into this category: politicians, religious leaders, philosophers, etc. Instead of producing a tangible good or provide a service people would rather pay for than do themselves, these people do little more than employ the gift of gab. Those who can't rely solely on their personality offer us a carrot. They may have a small line of products available for purchase, or they may offer the secrets to getting rich. Some have both, but they usually pester you to buy something from their catalog.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment